Identifying as a Millennial means that I grew up learning and adapting to each new social media and marketing platform as it was released.

From the days of MySpace, Xanga, and LiveJournal to hesitantly downloading TikTok during the early pandemic days (think Tiger King Season 1), I keep my finger on the social pulse.

However, being a consumer does not make you a creator. Along the way, I've taught myself different tricks of the trade to be able to elevate the social content I create. This has led me to also become familiar with various social media management tools such as: 

• SproutSocial

• Falcon.io

• Meta Creator Studio

Check out some of my projects below.

Use slider above to compare the original image (left) to social media edit (right). Made using Photoshop.

As the head of marketing at Karma Water, I spearhead high-impact strategy meetings, elevate messaging for key retail partners, coordinate and optimize digital ads, manage dynamic budgets, and orchestrate diverse advertising channels. My goal is to continuously inspire and drive results in the ever-evolving marketing landscape. 

From a creative standpoint, I create POS items, digital retailer ads, sales presentations, internal newsletters, e-mail marketing campaigns, and contribute to social media posts.

On a weekly basis, I'm working in Adobe Illustrator, Adobe Photoshop, Canva, and Klaviyo.

Photo taken in-house for brand collab giveaway and then edited and finihsed using Photoshop

As a Head Coach at Rochester Renegades, I successfully guided the team through a groundbreaking inaugural season in D2, achieving significant milestones and setting a standard for excellence. I foster an inclusive team culture, prioritizing the development of women and non-binary athletes both on and off the field.  

Off the field, I am part of the social media committee, contributing to content creation and strategy, and I am also the team webmaster responsible for the upkeep of our website.

As part of the social media committee, I've been instrumental in doubling our Instagram following within a year. We even launched a thriving TikTok presence and created multiple videos that went viral within the rugby community.

Think eye-catching roster graphics, educational coaching content, and videos that capitalize on the latest trends – that's all part of the strategy I helped develop and execute. 

In addition to my course and article writing, I was brought in to help with the company's social media strategy and execution. This included mapping out content calendars, content creation, writing social copy for various platforms, and scheduling/publishing 
content.

Results from November 2021-2022

• 600+ posts across multiple platforms 

  • TikTok, Instagram,  Facebook, LinkedIn, Youtube, and Lomotif.

• 4.92 million impressions 

• 3.31 million reach

• Best performing TikTok Metrics

  • 477.7K Video Views

  • 20.8K Engagements

  • Engagement rate: 4.36%

Having experience working in sports and in non-profits, I'm very accustomed to working in fast-paced environments and having to wear multiple hats. 

While I was the Facility Director at D1 Training, we didn't have anyone working in sales, marketing, or social media roles so those duties all fell into my lap along with my other daily responsibilities. Some of my marketing and social media responsibilities include:

• Conceptualized and created all sales and marketing assets (print, multimedia, & digital) 

• Managed the facility's marketing automation system, CRM, and POS platforms

• Conducted local marketing activation initiatives to generate over $255,000 during the first 10 months of opening a new fitness facility during the COVID-19 pandemic

During the rugby off-season coaching at Dartmouth College, I wanted to pick up another job so I started as a barista at a new local independent bookstore and bar. 

Quickly, the owner Allie recognized my talents in social media and marketing, and I was promoted to Event & Marketing Manager. Responsibilities from my time at Still North (besides making a killer latte) included:

• Designed marketing, social media, and email campaigns for an independent local bookstore

• Launched and managed online store generating $60,000+ in the first three months helping to keep the new store open during the pandemic

• Managed and promoted all virtual events, fostering a sense of community amongst our customers

While coaching at Dartmouth I also managed the social media accounts for Dartmouth Women’s Rugby. I led the content strategy, creation, and management of all posts. Content creation included roster announcements, game day posts, highlight reels, schedules, and more. 

During my first 12 months in the position, our Facebook audience increased organically by 25%.

Programs used: 

• Photoshop

• Adobe Premier Pro

• Canva

• Splice

• ElfsightApps